Customer Acquisition Strategies

Module 3: Here is a lot that goes into identifying and implementing the ideal customer acquisition model for your product and company. Get it right and you can grow like a rocket ship but get it wrong and the wasted time, energy, and funding could end up killing the company. This video will help you figure out which customer acquisition model is best for your company and how it might evolve over time. 

                                                                              Instructor:  Bill Thompson

Designated as our primary Rural Business Advisor serving Bastrop, Burnet, Fayette, Lee, Lampasas, Llano, San Saba, and rural Williamson counties. Bill specializes in business model development, feasibility analysis, financial analysis, and forecasting and positioning clients for successful funding. He earned a bachelor’s degree in Business Administration with a concentration in Finance and holds a Masters in Education from Texas State University. Bill’s career includes residential mortgage lending, sales and marketing, B2B wholesaling, computer information systems, and teaching at the secondary level in Williamson and Travis counties.

Exceptional coaching skills, refined over many years of professional counseling, make Bill a favorite of SBDC clients throughout our 12-county service area. He has the winning combination of an easy-going, likable personality, dependability, and willingness to go above and beyond the call of duty for his clients. He’s a dedicated professional who is passionate about helping his clients succeed.