A perfect product that is priced wrong either leaves money on the table (missed opportunity) or drives away prospects. There is both an art and science to pricing your product correctly, including the metric(s) you use to base your pricing and decisions about publicly displaying your pricing.
Instructor: Richmond Peg
After a career in high-tech business development and marketing, Peg joined the Texas State University Small Business Development Center and now advises innovation start-ups and scaling business owners. Peg also conducts independent research to better understand the general entrepreneurial and consumer packaged goods (CPG) manufacturers’ educational needs. In addition to creating and teaching her own course, Shelf Mastery, which is designed to help early-stage CPG entrepreneurs reach and retain the retail shelf, she facilitates a number of other curricula focused on technology commercialization, food / CPG manufacturing, and financial management. Peg is currently pursuing her doctorate in Adult, Professional, and Community Education at Texas State University and holds an MBA from Indiana Wesleyan University and both a Master of Arts in Advertising and a Bachelor of Fine Arts from the University of Texas at Austin.